About Us


We Are Enabling Choices for Home Care and Industrial & Institutional Cleaning

BASF’s Home Care and Industrial & Institutional cleaning (I&I) business unit develops, produces and markets a comprehensive range of products for detergents and cleaners worldwide.



As the innovation leader, we enable choices for our customers, offering them the best possible solutions to successfully meet today’s as well as tomorrow’s market needs and changing regulatory conditions. 

With our strong R&D base, the broad market and application expertise, BASF is the partner of choice for the formulation of detergents and cleaners that are efficient, convenient, safe-to-use and that contribute to sustainable development.


Find out more about:

Product Finder

Our Products

Our Applications

Our Sustainable Innovation Approach

Page functions